"The Truth Undressed"
Stripping away shame and over-sexualisation through boundary-pushing education.
We’re so proud to have produced such a vital campaign with AnalogFolk, Canesten and Bayer Consumer Health Care. The Truth, Undressed is an education platform with free supporting lesson plans for secondary school teachers developed with the PSHE Association. Lessons cover everything from Anatomy, health conditions like BV, Thrush and Vaginismus, to pubic hair and the choices that comes with it. Featuring photographic images of real vulvas to support lessons which stop speculation, and work to desexualise vulvas and vaginas by presenting them as functioning body parts and not sexual objects, giving audiences unprecedented access to the naked truth.
A campaign of this nature needed specific and very considered production. Our all- female crew was joined on set by an intimacy coordinator, who provided a safe space on location for contributors to relax and share any worries of questions if they needed to. As ever, our mission to diversify content and its production led the way. In this case, we cast 10 diverse vulvas to show the reality of female anatomy.
