IN WITH TIM
Acing social-first content with tennis legend Tim Henman to celebrate the HSBC Championships at Queen's Club
Untold Fable teamed up with HSBC and VML during the summer of 2026 to serve up a series of social-first assets featuring British tennis legend Tim Henman to celebrate the HSBC Championships at Queen’s Club.
The content needed to feel editorial and authentic while still having a high production value, capturing the people and moments behind one of the most well-known events in the UK sporting calendar.
Designed to be agile and flexible, the production enabled the team to capture content around the tournament schedule and quickly create high-quality assets tailored to different social channels.
Untold Fable produced three hero films featuring tennis star Henman, as well as various stills and motion graphics to be used across the bank’s social channels.
Filming took place at Queen’s Club, with a small crew capturing interviews and behind-the-scenes moments.
The content was produced in multiple formats, allowing it to be adapted for different platforms and used throughout the tournament. Untold Fable managed the campaign end-to-end, from production through to post-production and final delivery.
Director and self-shooter Annie Kruntcheva was selected from our global talent network to bring the campaign to life.
Working with a small, agile crew, Annie captured interviews alongside supporting social and editorial content around a busy schedule.
Boasting a strong track record in sports content and social-first, editorial filmmaking, Annie’s ability to capture natural performances and personalities while working at pace in a fast-moving tournament environment made her an ideal choice.
