We created HSBC’s latest launch film to introduce “Create”, a global platform that invited the global design community to learn from and with HSBC. We focused on what sets Create apart, within the financial sector and beyond – the beauty of collaboration, and the value of enabling creativity for all.

HSBC assets were woven together to create an energised animation, depicting the world of Create – the breadth of designs made possible through the open design system, strategised by AnalogFolk.

Ian Roe is a Senior Content Producer, with over 10+ years experience working for some of the biggest globals brands, both UK-based and internationally. His dynamic skillset in motion design and editing made him the perfect fit for this project. He was able to seamlessly blend his skills to create a captivating visual language for our HSBC Open Create Project. Delving into their design world, harnessing intricate editing, motion, sound mix, and grading techniques, Ian's creative vision uncovered hidden narratives. With finesse and precision, he elevated the story we were telling by turning interview footage into a shareable and engaging series of edits. Image of Ian attached.