SkinCeuticals strive to be the #1 Medical Integrated Skincare brand in the world. They have developed a program involving trusted doctors and aestheticians in the dermatology and skincare space. Our task was to bring Skinceuticals’ ‘medfluencers’ to life, creating a TikTok-first campaign.

With this brief, we had to balance the look and feel of a luxe, science-forward brand in a way that feels organic on social platforms. We landed on the idea of ‘off-duty derm’, capturing the medfluencers in an elegant, yet casual setting and crafted scripts that were engaging and personal.

Our director Anne Hollowday took a beautiful approach to the project, capturing the clinical expertise of our Medfluencers in such an authentic way. Anne’s filmed interviews feel like a conversation, happening right now. From an audience perspective, it’s a welcoming, engaging experience, where her ego isn’t present. She crafted an amazing on-set experience, and an intentionally un-dressed setting, to create a humanistic quality that really shines through.