Setting the precedent for a more inclusive industry.

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We produce fast-paced, social-first, award-winning content – all while making diversity the norm, and not the exception.

Untold Fable

Untold Fable is a digital-first production company, fuelled by a diverse, global network of talent and creators.

Digital first content creation made by our in-house team of experts+ a global network of talent.

Digital first.

Global network of talent spanning over40 countries with unlimited skills making production more engaging, sustainable, authentic and efficient.

Global network of talent.

Bespoke, built in DE&I technology and processes ensuring diversity is the norm and not the exception.

Bespoke DE&I services.

On demand agency services, ability to layer agency services from award winning AnalogFolk.

On-demand agency services.

Why work with Untold Fable?

Create - the breadth of designs made possible through the open design system

Ian Roe is a Senior Content Producer, with over 10+ years experience working for some of the biggest globals brands, both UK-based and internationally. His dynamic skillset in motion design and editing made him the perfect fit for this project. He was able to seamlessly blend his skills to create a captivating visual language for our HSBC Open Create Project. Delving into their design world, harnessing intricate editing, motion, sound mix, and grading techniques, Ian's creative vision uncovered hidden narratives. With finesse and precision, he elevated the story we were telling by turning interview footage into a shareable and engaging series of edits. Image of Ian attached.

THE TALENT

Open Create

We created HSBC’s latest launch film to introduce “Create”, a global design platform, inviting the global design community to learn from and with HSBC. We focused on what sets Create apart, within the financial sector and beyond - the beauty of collaboration, and the value of enabling creativity for all. HSBC assets are woven together to create an energised animation, depicting the world of Create - the breadth of designs made possible through the open design system, strategised by AnalogFolk.

THE WORK

Untold Fable brings a series of striking visuals to launch Tommy Hilfiger’s latest Fall Collection.

Bringing classic Americana to Tommy Hilfiger's socials for every season.

We commissioned multiple filmmakers across all of our Tommy Hilfiger campaigns, for Tommy Harvest we hired Moise Youmba from our talent network, an Amsterdam-based Photographer specialising in fashion, to capture genuine human connections and emotions on set. His unique ability to make people feel comfortable and infuse energy into any setting, resulted in captivating and dynamic frames. Moïse is a self taught photographer &amp; Director of Photography based between Berlin and Europe. He was born in West Germany, raised in Yaoundé, Cameroon &amp; blossomed in Sydney, Australia... and we got to film with him in Amsterdam!

Seasonal Campaigns

We’ve been creating content for Tommy Hilfiger on a monthly basis to launch new collections as the seasons change. We wrapped up the end of fall in Amsterdam with the “Harvest” campaign, shot by Moise Youmba from our talent network. We then took production to New York to film the “Festive” series for Tommy, and then back to the Netherlands to shoot its spring collection. AnalogFolk have led the creative on all campaigns as we work collaboratively with them across locations to create stunning visuals for the brands new modern look.

We produced the first-of-a-decade content series with Victor Wembanyama, the no.1 NBA draft pick for 2023.

We needed a French-speaking director, based in the US with experience shooting high-profile athletes for this project. So we tapped into our global talent network of 3K+ filmmakers and found our needle in a haystack... Parker Schmidt! Parker is a professional skateboarder turned film director and photographer, with years of experience in sports and travel and turned his niche expertise into fully fledged campaigns and film productions for globally recognised brands.

Once A Year Interview

We produced the first-of-a-decade content series with Victor Wembanyama. The “Once a Year” interview is an intimate conversation, illustrating the athlete’s journey from his own lens, designed to be built upon year over year. Nike strives to bring innovation and inspiration to every athlete* in the world. (*If you have a body, you are an athlete), and our growing partnership with the brand made us the ideal fit for this project considering we’ve been producing the Nike Run Club content for over two years now!

Untold Fable capturing authentic images of vulvas with an all- female crew, an intimacy coordinator, and a meticulously designed set tailored to handle the sensitive content.

Stripping away shame and over-sexualisation through boundary-pushing education.

A campaign of this nature needed specific and very considered production. Our all- female crew was joined on set by an intimacy coordinator, who provided a safe space on location for contributors to relax and share any worries of questions if they needed to. As ever, our mission to diversify content and its production led the way. In this case, we cast 10 diverse vulvas to show the reality of female anatomy.

The Truth Undressed

We’re so proud to have produced such a vital campaign with AnalogFolk, Canesten and Bayer Consumer Health Care. The Truth, Undressed is an education platform with free supporting lesson plans for secondary school teachers developed with the PSHE Association. Lessons cover everything from Anatomy, health conditions like BV, Thrush and Vaginismus, to pubic hair and the choices that comes with it. Featuring photographic images of real vulvas to support lessons which stop speculation, and work to desexualise vulvas and vaginas by presenting them as functioning body parts and not sexual objects, giving audiences unprecedented access to the naked truth.

Untold Fable created a digital-first campaign designed for social and OOH platforms for Bumbles Australian market

This summer Bumble wanted to show it's Australian audience how to 'Own it', even if it’s a little messy...

We commissioned local Aussie director, Yasmin Suteja, from our global talent network for this project due to her skill for capturing authentic moments and eye for casting. Yasmin captured a montage of vignettes, with a cheeky and uplifting tone showing that dating in summer can be weird yet wonderful. Yasmin began her career as a photographer, which lead her to directing accompanying motion for fashion and lifestyle campaigns, which clearly made her the ideal person for the brief.

When Summer Gets Messy

We created Bumble Australia’s latest summer series, a culturally relevant campaign filmed in Sydney with local crew, talent and cast to provide the most authentic feel for social platforms and OOH sites across the country. At Untold Fable we know there's no better way to create a culturally relevant campaign than hiring talent that's local and authentic to that market. Summer brings a weight of expectations, but it’s often met with a humbling reality of dating in the hotter months, but that doesn’t mean you can’t own it with Bumble...