Setting the precedent for a more inclusive industry.

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We produce fast-paced, social-first, award-winning content – all while making diversity the norm, and not the exception.

Untold Fable

Untold Fable is a digital-first production company, fuelled by a diverse, global network of talent and creators.

Digital first content creation made by our in-house team of experts+ a global network of talent.

Digital first.

Global network of talent spanning over40 countries with unlimited skills making production more engaging, sustainable, authentic and efficient.

Global network of talent.

Bespoke, built in DE&I technology and processes ensuring diversity is the norm and not the exception.

Bespoke DE&I services.

On demand agency services, ability to layer agency services from award winning AnalogFolk.

On-demand agency services.

Why work with Untold Fable?

Create - the breadth of designs made possible through the open design system

Ian Roe is a Senior Content Producer, with over 10+ years experience working for some of the biggest globals brands, both UK-based and internationally. His dynamic skillset in motion design and editing made him the perfect fit for this project. He was able to seamlessly blend his skills to create a captivating visual language for our HSBC Open Create Project. Delving into their design world, harnessing intricate editing, motion, sound mix, and grading techniques, Ian's creative vision uncovered hidden narratives. With finesse and precision, he elevated the story we were telling by turning interview footage into a shareable and engaging series of edits. Image of Ian attached.

THE TALENT

Open Create

We created HSBC’s latest launch film to introduce “Create”, a global design platform, inviting the global design community to learn from and with HSBC. We focused on what sets Create apart, within the financial sector and beyond - the beauty of collaboration, and the value of enabling creativity for all. HSBC assets are woven together to create an energised animation, depicting the world of Create - the breadth of designs made possible through the open design system, strategised by AnalogFolk.

THE WORK

Untold Fable brings a series of striking visuals to launch Tommy Hilfiger’s latest Fall Collection.

Bringing classic Americana to Tommy Hilfiger's socials for every season.

We commissioned multiple filmmakers across all of our Tommy Hilfiger campaigns, for Tommy Harvest we hired Moise Youmba from our talent network, an Amsterdam-based Photographer specialising in fashion, to capture genuine human connections and emotions on set. His unique ability to make people feel comfortable and infuse energy into any setting, resulted in captivating and dynamic frames. Moïse is a self taught photographer &amp; Director of Photography based between Berlin and Europe. He was born in West Germany, raised in Yaoundé, Cameroon &amp; blossomed in Sydney, Australia... and we got to film with him in Amsterdam!

Seasonal Campaigns

We’ve been creating content for Tommy Hilfiger on a monthly basis to launch new collections as the seasons change. We wrapped up the end of fall in Amsterdam with the “Harvest” campaign, shot by Moise Youmba from our talent network. We then took production to New York to film the “Festive” series for Tommy, and then back to the Netherlands to shoot its spring collection. AnalogFolk have led the creative on all campaigns as we work collaboratively with them across locations to create stunning visuals for the brands new modern look.

We produced the first-of-a-decade content series with Victor Wembanyama, the no.1 NBA draft pick for 2023.

We needed a French-speaking director, based in the US with experience shooting high-profile athletes for this project. So we tapped into our global talent network of 3K+ filmmakers and found our needle in a haystack... Parker Schmidt! Parker is a professional skateboarder turned film director and photographer, with years of experience in sports and travel and turned his niche expertise into fully fledged campaigns and film productions for globally recognised brands.

Once A Year Interview

We produced the first-of-a-decade content series with Victor Wembanyama. The “Once a Year” interview is an intimate conversation, illustrating the athlete’s journey from his own lens, designed to be built upon year over year. Nike strives to bring innovation and inspiration to every athlete* in the world. (*If you have a body, you are an athlete), and our growing partnership with the brand made us the ideal fit for this project considering we’ve been producing the Nike Run Club content for over two years now!

Untold Fable capturing authentic images of vulvas with an all- female crew, an intimacy coordinator, and a meticulously designed set tailored to handle the sensitive content.

Stripping away shame and over-sexualisation through boundary-pushing education.

A campaign of this nature needed specific and very considered production. Our all- female crew was joined on set by an intimacy coordinator, who provided a safe space on location for contributors to relax and share any worries of questions if they needed to. As ever, our mission to diversify content and its production led the way. In this case, we cast 10 diverse vulvas to show the reality of female anatomy.

The Truth Undressed

We’re so proud to have produced such a vital campaign with AnalogFolk, Canesten and Bayer Consumer Health Care. The Truth, Undressed is an education platform with free supporting lesson plans for secondary school teachers developed with the PSHE Association. Lessons cover everything from Anatomy, health conditions like BV, Thrush and Vaginismus, to pubic hair and the choices that comes with it. Featuring photographic images of real vulvas to support lessons which stop speculation, and work to desexualise vulvas and vaginas by presenting them as functioning body parts and not sexual objects, giving audiences unprecedented access to the naked truth.

Untold Fable created a digital-first campaign designed for social and OOH platforms for Bumbles Australian market

This summer Bumble wanted to show it's Australian audience how to 'Own it', even if it’s a little messy...

We commissioned local Aussie director, Yasmin Suteja, from our global talent network for this project due to her skill for capturing authentic moments and eye for casting. Yasmin captured a montage of vignettes, with a cheeky and uplifting tone showing that dating in summer can be weird yet wonderful. Yasmin began her career as a photographer, which lead her to directing accompanying motion for fashion and lifestyle campaigns, which clearly made her the ideal person for the brief.

When Summer Gets Messy

We created Bumble Australia’s latest summer series, a culturally relevant campaign filmed in Sydney with local crew, talent and cast to provide the most authentic feel for social platforms and OOH sites across the country. At Untold Fable we know there's no better way to create a culturally relevant campaign than hiring talent that's local and authentic to that market. Summer brings a weight of expectations, but it’s often met with a humbling reality of dating in the hotter months, but that doesn’t mean you can’t own it with Bumble...

Untold Fable creates Badoo’s most successful content campaign, winning Campaign Magazines Ad of the day.

Nothing says romance like monosyllabic messages, unsolicited pictures and catfishing.

We ended up commissioning renowned comedy director Sami Abusamra, for his expertise in humorous campaigns, we knew he would execute the brand’s tone perfectly. If you know anything about filming comedy, you know it can’t be forced, that’s where Sami stepped in and set the atmosphere to create authentic moment’s, you can literally feel the awkwardness radiating from your screen... Driving our diversity mission and drawing on our global network of production talent, we presented a director shortlist to Badoo consisting of a 50/50 male/female split with an inclusion of 25% PoC variety.

Let’s Fix Dating

Dating app users the world over will recognise behaviours such as unsolicited images and monosyllabic messages, but not all dating apps are built equally. Badoo is designed make dating fun again. Let’s Fix Dating is a playful film series that brings ridiculous dating app behaviours into the real world, and shows how Badoo’s features help daters avoid them. We collaborated closely with the brand’s in-house global creative team on the concept and scripts, then led productions in Sofia, Bulgaria.The films rolled out in 10+ markets as TVC and on social channels in it’s first quarter.

Untold Fable created over 100 pieces of TikTok first content from one single-day shoot.

Infusing medical advice from professionals with influencer style content

Our director Anne Hollowday took a beautiful approach to the project, capturing the clinical expertise of our Medfluencers in such an authentic way. Anne’s filmed interviews feel like a conversation, happening right now. From an audience perspective, it’s a welcoming, engaging experience, where her ego isn’t present. She crafted an amazing on-set experience, and an intentionally un-dressed setting, to create a humanistic quality that really shines through.

Medfluencers

SkinCeuticals strive to be the #1 Medical Integrated Skincare brand in the world, they have developed a program involving trusted doctors and aestheticians in the dermatology and skincare space. Our task was to bring Skinceuticals’ ‘medfluencers’ to life, creating a TikTok-first campaign. With this brief, we had to balance the look and feel of a luxe, science-forward brand in a way that feels organic on social platforms. We landed on the idea of ‘off-duty derm’, capturing the medfluencers in an elegant, yet casual setting and crafted scripts that were engaging and personal.

Untold Fable’s perfectly imperfect campaign for Flintstones Vitamins, illustrating the reality of true parenting.

Launching a new brand platform advocating for imperfect parenting

Mattew Pollack has spent years working in the commercial world where he’s directed many award-winning national and international campaigns. He is highly respected for his expertise working with children, making him the ideal director for this project. We commissioned Matt through our talent network and had our team in New York source local talent, cast and crew to capture candid moments that reflect the joyful chaos of parenting.

Made for Real Growth

'Leading end-to-end asset creation for Flintstones “Made for real growth” campaign, in partnership with AnalogFolk. Our team in New York organised a photoshoot with local talent, cast and crew to capture genuine, candid moments that reflect the joyful chaos of parenting. But that’s not all... we created a variety of content types for this project by having a tiered production approach. In addition to the stills and social content, we also had the content creator families film authentic glimpses into real-life parenting moments, going behind the scenes during the production of the “Perfect Script” shoot to reinforced the campaigns' message of embracing the imperfection journey of parenting.'